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Doing Business in China Specialization

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The Chinese University of Hong Kong

via

Coursera
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Course Features

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Duration

4 months

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

3 hours per week

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Teaching Type

Self Paced

Course Description

Participants will learn how Chinese consumers, entrepreneurs, and employees think and behave. They will also be able generate business and consumer insights to help them do business in China. Participants will learn how to use this knowledge in China by using well-designed business cases. Participants will be able identify opportunities and challenges in China's socio-political and economic environments. They can also leverage their business and consumer insights to create and implement culturally informed strategic planning.

Course Overview

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International Faculty

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China

Understand how to develop your China strategy

Learn the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China

Course Instructors

PL

Prof. Letty Kwan

Assistant Professor

Professor Letty Kwan is a Professor from the Department of Psychology at the Chinese University of Hong Kong. She has taught and provided training on topics such as Consumer Psychology, Marketing Man...
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PX

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship

Prof. Xufei Ma is a tenured associate professor of the Department of Management, and Director of the Center for Entrepreneurship at the Chinese University of Hong Kong. His research interests lie in ...
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DF

Dr. Frank Ng

Lecturer

Dr. Frank Ng is a Lecturer in the Department of Management. He received his PhD in Management and BBA in Management from The Chinese University of Hong Kong. His research interests lie in the interse...
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PD

Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship

Prof. Dominic Chan founded Decisive Consulting Limited, a management consulting firm, and co-founded Dark Horse Investment that focuses on early stage technology investment. Worked as a consultant wi...
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Course FAQs

What is the refund policy?

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Is financial aid available?

Can I take the course for free?

Is this course really 100% online? Do I need to attend any classes in person?

How long does it take to complete the Specialization?

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