Management
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Facebook Social Media Marketing Professional Certificate

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Course Features

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Duration

6 months

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Effort

2 hours per week

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Teaching Type

Self Paced

Course Description

You're either a veteran of social media marketing or a complete novice to digital marketing. The six-course program was developed by Aptly digital marketing professionals and Facebook marketers. It includes a relevant curriculum that prepares you for a role as a social media marketer. After an introduction to social media marketing and the major platforms, you will learn how to create and manage social media accounts, as well as how to build your online presence and post. You will learn how to create and manage social media advertising campaigns and how to analyze the results. After completing the program successfully, you will be awarded both the Coursera Certification and the Facebook Marketing Associate Certification. This certification is a proof of your abilities in social media marketing as well as the use of Facebook Ads manager. You'll be able to access the Facebook Certification Career Network once you have earned your Facebook Certification. This job search platform connects Facebook Certified professionals and 60+ top employers that have committed to sourcing talent via its certification programs. Once you have completed the course and passed the exam, we will provide the link. This specialization can also be offered in Spanish, Portuguese, or Arabic.

Course Overview

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Create and analyze an effective advertising campaign for your target audience

Create a creative brief that includes the assets for your paid ad

Create, edit, and troubleshoot ads in Facebook Ads Manager

Establish and manage a social media presence

Course Instructors

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew t...

Daniel Kob

Marketing Leader & Entrepreneur

Daniel Kob is a marketing leader, entrepreneur, and creative general manager with extensive experience at startups, international media corporations, and ad agencies in the US and Europe. As Chief Ma...
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