GDPR and Privacy Compliance in Salesforce Marketing Cloud

In 2018, the EU General Data Protection Regulation (GDPR), was implemented. It is the most stringent privacy and security law in existence. The GDPR allows individuals to ask for the deletion of their personal information - also known by the "right to be forgotten" or "right to be forgotten". You'll first learn about the laws and regulations that regulate Salesforce Marketing Cloud's use of data. Next, you will learn how to manage consent, limit data retention, and use send classifications, unsubscribe functionality, and data retention policies. You'll also learn how Salesforce Marketing Cloud can restrict or delete contacts. This course will equip you with the knowledge and skills to manage contacts in Marketing Cloud, complying with strict data privacy regulations.