Introduction to Creative Direction: Pitch Your "Big Idea"

Introduction to Creativity: Tell Your "Big Idea"

Are you a designer, copywriter, or art director who wants to lead creative campaigns that are eye-catching? But don't know where to start? This class is for you if you are ready to lead and see the future of creative organizations.

Nancy Herrmann, Stark Design's Creative Director, will guide you through this introductory class. You will learn how to recognize and develop the fundamental skills necessary to become a Creative Director. You'll learn how: to write a creative brief, lead a team, project manage, generate creative concepts, edit and present your ideas; and how to make sure your office is clean.

This class is intermediate-level and does not require any Photoshop, Illustrator, or InDesign skills. Students should have experience in design, art direction, or copywriting.

Also, see: Kickstart Your Creativity - Introduction to Mood Boards