Management
Star icon
Most Popular
Hands on Training icon
Hands On Training
Star icon
Hands on Training icon

Principles of Service Management

Course Cover
compare button icon

Course Features

icon

Duration

5 weeks

icon

Delivery Method

Online

icon

Available on

Lifetime Access

icon

Accessibility

Mobile, Desktop

icon

Language

English

icon

Subtitles

English

icon

Level

Intermediate

icon

Effort

4 hours per week

icon

Teaching Type

Self Paced

Course Description

Today, service is the competitive advantage of many companies. Understanding a service-based business approach is crucial, even for products-based businesses.

This course will teach you the most recent thinking in service management. It will also explore a service-centric approach to marketing and management. This course will examine service as a business model and the value creation process.

You'll ultimately discover how service-based thinking helps you to better serve your customers and overcome many business challenges.

Course Overview

projects-img

Alumni Network

projects-img

International Faculty

projects-img

Post Course Interactions

projects-img

Instructor-Moderated Discussions

Skills You Will Gain

What You Will Learn

Apply relevant theories, concepts and models to common service management challenges

Explore the relevance of and opportunities for service-based thinking in business operations

Identify and understand central theories, concepts and models within service management

Target Students

It is also relevant for business students wishing to specialise in service management and marketing

This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods o

Course Instructors

Gustav Medberg

Instructor

Researcher and teacher at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics. Expert on service management and marketing.

Christian Grönroos

Instructor

Professor emeritus at Hanken School of Economics. Internationally respected specialist in service management. Received the honourary title Legend in Marketing for his research in service management.

Kimia Aghayi

Instructor

Doctoral Student and Researcher at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics.

Valeria Penttinen

Instructor

Doctoral Student at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics.
Course Cover