Management
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Product Management with Lean, Agile and System Design Thinking

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Course Features

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Duration

7 weeks

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Advanced

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Effort

8 hours per week

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Teaching Type

Self Paced

Course Description

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

In this course, part of the Digital Product Management MicroMasters program, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:

  • Use customer co-creation and understanding of their needs to become a "champion" for user-centric development in digital technology.
  • Set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  • Use a data-and metrics-driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  • Shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Course Overview

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International Faculty

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Post Course Interactions

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Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

Backgroundin three areas: Project and process (operations) management concepts, Marketing concepts, Software engineering concepts

Marketing concepts

Project and process (operations) management concepts

Secondary school (high school) algebra; basic mathematics concepts

Software engineering concepts

What You Will Learn

Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.

How to launch a product and create a go-to-market strategy to champion your product.

Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents

Performance Management: how to take ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while organizing social media and third party data towards performance optimization

Product line planning and road mapping alternatives

Course Instructors

Nitin R. Joglekar

Associate Professor of Operations and Technology Management

Nitin R. Joglekar is on the faculty at Boston University's Questrom School of Business. His interests involve Digital Product Management Thinking (DPMT), deployment of analytics and machine learning ...

Varun Nagaraj

Questrom Digital Learning and Innovation Fellow

Varun Nagaraj is a Digital Learning and Innovation Fellow at Boston University's Questrom School of Business, and a PhD candidate and Design and Innovation Fellow at the Weatherhead School of Managem...
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