Hands On Training

Programmatic Advertising Master Course - Digital Marketing

Skillshare

(1)

Course Features

Duration

4.31 hours

Delivery Method

Online

Available on

Lifetime Access

Accessibility

Mobile, Desktop

Language

English

Subtitles

English

Level

Intermediate

Teaching Type

Self Paced

Video Content

4.31 hours

Course Description

Are you looking to be an expert in programmatic marketing? This course is the only one that can give you a 360-degree understanding of programmatic advertising. This course will teach you almost everything you need to know about programmatic advertising and how publishers can succeed.

This course will teach you how online advertising has changed over time. It will show you how past approaches have been used, how challenges have emerged, and how these led to the creation of the Demand-Side, Supply-Side, and Ad Exchanges.

Next, I'll introduce you to programmatic marketing. This will include: how programmatic ads have been used over the years, the benefits it offers advertisers and publishers, as well as the objectives of programmatic advertising campaigns.

Course Overview

International Faculty

Post Course Interactions

Hands-On Training,Instructor-Moderated Discussions

Case Studies, Captstone Projects

Skills You Will Gain

What You Will Learn

you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms

You will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform

Course Content

Expand all sections

Module 1: Programmatic Advertising Master Course

Module 2: The Evolution of Display Advertising

Module 3: The First Media Buying Method

Module 4: The Rise of Ad Networks

Course Instructors

Alexios Vasileiadis

Expert in Online Advertising

Alex Vasileiadis is a data-driven digital marketing professional with years of in-house and agency side experience. Over the last decade, he was trusted to manage millions of dollars per year in onli...