Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Course Features
Duration
3 weeks
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Mobile, Desktop
Language
English
Subtitles
English
Level
Intermediate
Effort
4 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
Alumni Network
International Faculty
Case Based Learning
Post Course Interactions
Case Studies,Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
Create your own internal brief on handling negative comments
Assess when and how to escalate more serious complaints
Reduce the risk of a PR disaster on social media
Describe benefits you can expect to see from influencer marketing
Identify the right influencers for your organisation
Explain the importance of turning data into insights, and those insights into marketing decisions
Use follower and engagement trends to monitor social media performance
Identify, and react to, issues that might be dragging performance down
Target Students
This digital marketing course is aimed at current or aspiring social media managers