Search Marketing

Online search is a key component of digital marketing. It forms more than 80% user journeys. This ExpertTrack will show you the principles of both organic or natural search, also known as Search Engine Optimisation, (SEO) and paid search, also known as Pay Per Click (PPC). You will discover the role of search marketing in the user experience through expert insight and examples. Learn how to identify your target audience at various stages of the user journey. Also, learn practical ways to ensure your website is found higher up on search results pages. You will be able to create effective Search Engine Optimization and Pay Per Click campaigns. This course will cover SEO, keyword research, ranking factors, and how search engines work. On-page SEO will be covered. You will also learn the basics of technical SEO and how to optimize your content for search engines and users. You will also be examining link building, social signals, as well as user behavior. Next, you'll learn more about PPC advertising. This is where you pay to appear in a list of search results. It will help you to understand how to use it to reach your business goals. You will also learn the skills necessary to plan and build campaigns and optimize phrases that appear at top search engines. These campaigns come with varying costs. You will learn how to use search marketing tools and measure success. You will be introduced Google Search Console and Google Ads and will discuss how to put in place the right measures to ensure that the results are relevant to the user. You will learn how to measure, interpret and analyze your SEO and PPC activities. Experts in digital marketing who keep up with the latest trends. You will learn from Daniel Rowles, Target Internet's industry expert. He has more than 20 years of experience creating relevant, valuable content that is highly searchable. To get the most out of this ExpertTrack, it is recommended that you take the courses in the order they are presented. Statistics by industry Median base salary APS42,500 UK job opportunities/month 1,966 Source : Glassdoor's Top Jobs (2019).