Assistant Media Planner

Assistant media planners usually work with senior media planners and help clients to develop strategies and recommendations for advertising, such as through broadcast, digital, and print. They may negotiate contracts with clients and also serve as a liaison between him/her and media vendors and help them negotiate to obtain good rates and beneficial contracts.Assistant media planners may need to conduct research of demographic data and types of consumers to determine their target audience and which types of media will best reach this audience. There are often time-constraints which must be met, so these assistants should follow-up with vendors periodically to ensure this. Assistant media planners should also stay up-to-date with media trends and opportunities in order to offer the strongest media channels to clients. They may also be tasked with analyzing ad trafficking and audience reach, and commission may be offered depending on the employer.Strong computer skills, especially with Microsoft Office programs, are important in this position and these assistants must also maintain accurate and well-organized documentation of all activities performed on the job. Because this work requires plenty of interaction with clients, vendors, and co-workers, strong written and verbal communication skills are important to employers, and a bachelor's degree or higher in marketing, communications, statistics, or advertising/media is generally required.

As an Assistant Media Planner with 0-3 years of experience in Canada, your main responsibilities include:

• Conducting market research to identify target audiences and media channels for advertising campaigns. Gather data on consumer demographics, preferences, and media consumption habits.
• Assisting in the development and execution of media plans, including selecting the most effective media platforms and negotiating rates. Collaborate with the team to create media strategies aligned with client objectives.
• Monitoring and analyzing campaign performance, providing insights and recommendations for optimization. Track key performance indicators, evaluate media effectiveness, and propose adjustments as needed.
• Assisting in the preparation of client presentations and reports, showcasing campaign results and insights.

For an Assistant Media Planner, the following qualifications are required:

• Strong analytical skills to analyze market research data, media trends, and consumer behavior, and apply insights to media planning strategies.
• Excellent communication skills to effectively collaborate with clients, team members, and media vendors to execute cohesive media plans and campaigns.
• Detail-oriented approach to meticulously analyze and evaluate media proposals, ensuring accuracy, cost efficiency, and alignment with campaign objectives.
• Proficient in using media planning tools and software to develop, optimize, and present media plans, incorporating demographic targeting, reach, frequency, and budget allocations.

The Assistant Media Planner role is an entry-level position ideal for individuals with 0-3 years of experience in Canada's media industry. If you're looking for alternative roles within this field, here are four options to consider:

• Media Coordinator: A role that involves supporting media planners by executing media plans, managing budgets, and coordinating with various stakeholders.
• Digital Marketing Assistant: A position focused on assisting with digital advertising campaigns, analyzing performance metrics, and optimizing strategies for online platforms.
• Social Media Specialist: A role that involves managing social media accounts, creating engaging content, and implementing social media advertising campaigns.
• Market Research Analyst: A position focused on gathering and analyzing data to provide insights on consumer behavior, market trends, and competitor analysis.

Based on the available data from Google, the job role of Assistant Media Planner in Canada is projected to experience strong growth in the market. Over the last 10 years, the demand for this position has been steadily increasing. As the advertising industry continues to evolve, the need for skilled professionals in media planning is expected to rise. This trend is likely to result in a significant number of employment opportunities in the future. With the current growth trajectory, it is expected that the role of Assistant Media Planner will continue to be vital in the Canadian market, providing ample employment prospects.