Description

The managing director of sales and marketing often is responsible for planning sales, marketing, and product development projects, as well as guiding their implementation over the short- and long-term. The managing director often performs some outreach and sales duties themselves, although they more often directs the work of subordinates. This job is usually performed in an office setting, although the managing director sometimes will travel to job locations away from their home office.The essential duties involved in this position are wide and vary, but ultimately focus on moving their business forward in terms of sales and marketing. In most cases, these duties include development and implementation of marketing and sales plans, as well as forecasting in relation to meeting the employer’s objectives. Direct supervision of subordinates is common to ensure proper performance and provide direction as necessary. Often, the managing director of sales and marketing also monitors competitors' products and sales, and determines strategies to outperform those competitors. Recruiting employees is a common duty as well.Educational requirements for the position of managing director of sales and marketing commonly include a bachelor’s degree in sales, marketing, or a related area of study. Prior experience in the field, along with increasing and demonstrable management responsibilities, is usually required as well.

Roles & Responsibilities

As a Managing Director, Sales & Marketing in Canada with 6-9 years of experience, your main responsibilities include:

  • Develop and implement strategic sales and marketing plans to achieve business goals, drive revenue growth, and expand market reach. You are responsible for creating and executing comprehensive strategies that align with the company's objectives, ensuring effective sales and marketing activities.
  • Lead and manage the sales and marketing team, providing guidance, coaching, and training to enhance their performance and achieve targets. You oversee a team of sales and marketing professionals, supporting their development, setting goals, and ensuring they have the necessary resources to succeed.
  • Analyze market trends, customer needs, and competitor activities to identify opportunities for business growth and stay ahead in the market. You constantly monitor the market landscape, conduct market research, and stay updated on industry trends to capitalize on emerging opportunities and maintain a competitive edge.
  • Collaborate with cross-functional teams such as product development, finance, and operations to ensure alignment and optimize business strategies.

Qualifications & Work Experience

For the role of Managing Director, Sales & Marketing, the following qualifications are required:

  • The candidate should have a deep understanding of sales and marketing strategies, including market research, product positioning, and customer segmentation. They should possess strong business acumen and the ability to develop and implement effective sales and marketing plans to drive revenue growth.
  • The candidate should have proven experience in leading and managing a sales and marketing team. They should be capable of setting goals, providing guidance, and motivating their team members to achieve targets. Strong decision-making and problem-solving abilities are crucial in this role.
  • The candidate should possess exceptional verbal and written communication skills to effectively communicate with stakeholders at all levels. They should be able to build and maintain strong relationships with clients, partners, and internal teams. Effective negotiation and presentation skills are also essential.
  • The candidate should have a strategic mindset and the ability to develop and execute long-term business plans to drive sales and revenue growth.

Essential Skills For Managing Director, Sales & Marketing

1

Sales

2

Sales Strategy

3

Business Development

4

Operations Management

5

Business Strategy

6

Budget Estimation

Skills That Affect Managing Director, Sales & Marketing Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Strategic Management

52%

Career Prospects

The Managing Director, Sales & Marketing role in Canada, with 6-9 years of experience, offers several alternative career paths. Here are four options to consider:

  • Vice President of Sales: A senior leadership role focused on driving sales strategies, managing sales teams, and achieving revenue targets.
  • Marketing Director: A position responsible for developing and implementing marketing strategies, managing campaigns, and driving brand awareness.
  • Business Development Manager: A role focused on identifying and pursuing new business opportunities, building partnerships, and expanding market reach.
  • Customer Relationship Manager: A position dedicated to nurturing and maintaining relationships with key clients, ensuring customer satisfaction, and driving repeat business.

How to Learn

The role of Managing Director, Sales & Marketing in Canada is projected to experience steady growth in the market. According to a 10-year analysis, this job role is expected to see an increase in demand due to the expansion of industries and companies focusing on sales and marketing strategies. With Canada's strong economy and a growing emphasis on sales and marketing, this position is likely to offer numerous employment opportunities in the future. Data points available on Google support the positive trajectory of this job role, indicating a promising outlook for professionals in this field.