Marketing coordinators develop and coordinate marketing campaigns for their companies. These campaigns may involve presentations, social media, print, mailing, or television advertisements, and often a combination of these. They are often tasked with brainstorming ideas which align with the company's vision and devising plans to execute these ideas. They may manage the company’s webpage and work with other marketers and employees who help bring marketing efforts to realization, such as producers and graphic designers. They may also work with sales/customer service representatives and outside parties, such as vendors.Strong research skills are important to understand evolving trends within the market and any leads which should be developed. It is also important to have in-depth knowledge of the company's offerings to be able to incorporate relevant information in marketing campaigns. Marketing coordinators may also come up with forecasts, which involves carrying out analytics and creating reports.Public speaking skills are important in this position to make presentations for management or potential clients. Strong written and verbal communication skills and computer skills are also important, while creative skills such as graphic design are also helpful. There are both entry-level and experienced positions available, and this job is usually done in an office, but some travel may be necessary. A bachelor’s degree in marketing or communications may be a minimum requirement for this position.

According to recent data from Google, the marketing coordinator role in Canada is projected to experience significant growth in the market. Over the past 10 years, the demand for marketing coordinators has increased steadily, indicating a promising future for this position. This growth is expected to continue in the coming years, creating numerous employment opportunities for individuals looking to pursue a career in this field.

How to Learn

With 6-9 years of experience as a Marketing Coordinator in Canada, your main responsibilities include:<ul><li> Develop and implement comprehensive marketing strategies to promote products or services, ensuring alignment with company goals and objectives.</li><li> Oversee the creation and execution of marketing campaigns across various channels, including digital, print, and social media, to increase brand awareness and drive customer engagement.</li><li> Conduct market research and competitor analysis to identify emerging trends, consumer insights, and opportunities for optimization.</li><li> Collaborate with cross-functional teams, such as sales, product development, and creative, to coordinate marketing initiatives and ensure cohesive messaging and branding.</li></ul>

Roles & Responsibilities

Average take home Salary for a Marketing Coordinator in Canada is around C$55177 per year

Salary Breakup

Marketing coordinators design and manage marketing strategies for their businesses. They may be involved in presentations or social media, printing or TV advertisements and usually a mix of all these. They're usually tasked with generating ideas that align with the vision of the business and establishing plans to implement these concepts. They could oversee the company's website and collaborate with other employees and marketers who assist in bringing marketing initiatives to fruition, including graphic designers and producers. They could also collaborate with representatives from sales/customer service and external parties, like vendors.

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Marketing Coordinator

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