A marketing manager is a person within a company who supervises and helps create the various advertising or merchandising sales campaigns the business uses to sell itself and its products. A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams.A marketing manager typically oversees one or more marketing campaigns. The manager may devise the entirety of the campaign. However, he or she will typically see a generalized opportunity and then enlist various members of his or her marketing team to brainstorm campaign ideas. Normally, a marketing campaign will also require market research to determine the various product appeal to various demographic groups.One of the key skills a marketing manager must possess is organization. Even small changes or iterations on existing marketing campaigns can require a great deal of coordination and timing precision. Marketing managers typically must orchestrate that across multiple groups and teams within the company. Most marketing managers will be required to have a marketing degree from a university, with management disciplines and postgraduate work favored. Marketing managers typically work regular hours during the work week, but they should expect to put in longer days when launching new campaigns.

The role of a Marketing Manager in Canada is experiencing significant growth in the market. According to a 10-year analysis, this role is projected to continue expanding due to the increasing emphasis on digital marketing and the growing importance of data-driven strategies. With the continuous advancement of technology, employment opportunities for Marketing Managers are expected to increase in the future.

How to Learn

As a Marketing Manager with 9+ years of experience in Canada, your main responsibilities include:<ul><li> Developing and implementing comprehensive marketing strategies to drive brand awareness and increase customer acquisition.</li><li> Managing and overseeing the execution of multi-channel marketing campaigns, including digital, print, and social media.</li><li> Analyzing market trends and competitor activities to identify opportunities for growth and stay ahead of the competition.</li><li> Collaborating with cross-functional teams, such as sales, product development, and creative, to ensure cohesive and effective marketing efforts.</li></ul>

Roles & Responsibilities

Average take home Salary for a Marketing Manager in Canada is around C$81284 per year

Salary Breakup

The Marketing Manager will be accountable for preparing, implementing, and overseeing the implementation of marketing strategies to advertise a company's products and services. The Marketing Manager conducts market research and study the behavior of consumers, and determine trends in order to create marketing strategies that are targeted to particular segments of customers. A Marketing Manager oversees the budget for marketing and coordinates marketing activities and works with different departments within the organization. They must have strong analytical, communication and leadership abilities to efficiently manage the marketing activities of the company and meet business goals.

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Marketing Manager

Salary Breakup

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