A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting constraints. The specialist typically works with product and brand managers to determine how to best reach an intended demographic. The specialist also helps develop marketing campaign content, such as web advertisements, TV and radio commercials, billboards and other types of content. They typically create ideas for marketing content and then work closely with a creative department to execute it.A postsecondary degree in marketing, advertising or another relevant field is typically required for marketing specialist positions. Previous experience in marketing is typically required or preferred as well. Most specialists begin their careers as lower-level employees within larger marketing departments, gaining practical experience and promotions to positions with progressive responsibility. Most specialists work during regular business hours in an office environment, although hours and location may vary depending on their employer's needs.

According to Google data, the job role of Marketing Specialist in Canada is projected to experience significant growth in the market. Over the past 10 years, this position has shown a consistent upward trend, reflecting its increasing importance in the digital age. It is predicted that this growth will continue in the future as companies prioritize their marketing efforts to reach target audiences more effectively. This expansion in the market is also expected to create numerous employment opportunities for Marketing Specialists, offering a promising career path in the field.

How to Learn

With 3-6 years of experience as a Marketing Specialist in Canada, your main responsibilities include:<ul><li> Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition. Create and execute effective marketing plans to enhance brand visibility and attract new customers.</li><li> Conduct market research to identify target demographics, analyze competitors, and uncover new opportunities. Gather and analyze data to understand customer preferences, market trends, and competitive landscape.</li><li> Manage digital marketing campaigns across various channels, including social media, email, and search engine marketing. Oversee and optimize digital marketing initiatives to maximize reach, engagement, and conversion.</li><li> Track and analyze marketing performance metrics, generate reports, and provide insights for continuous improvement.</li></ul>

Roles & Responsibilities

Average take home Salary for a Marketing Specialist in Canada is around C$61782 per year

Salary Breakup

The Marketing Specialist accountable in determining and implementing strategies for marketing to advertise the product or service. The specialists conduct research on market trends, study the behavior of consumers, and determine the target audience. They design and manage marketing campaigns through different channels, including traditional and digital media. Marketing Specialists monitor the effectiveness of campaigns, evaluates their the success of campaigns and adapts strategies in line with. They work with teams that are cross-functional including creative and sales, to ensure a consistent message and branding uniformity. Creative and effective communication, and analytical abilities are essential in this job.

Breakup	Range
Base Salary	null - null
Bonus	null - null
Commisssion	null - null
Profit Sharing	null - null
Total Pay	null - null

Marketing Specialist

Salary Breakup

Skills That Affect Marketing Specialist Salaries

Explore

More

Get in Touch with Us