Executive Vice President (EVP), Marketing

The executive vice president (EVP) of marketing holds a senior management position. A wide variety of industries employ executive vice president, such as contractors, retailers, and manufacturers, among many others. The executive vice president of marketing must have an excellent understanding of their company's goals and consumer desires. They work in a leadership role, developing and then overseeing various marketing projects and campaigns that are designed to improve the company's image and promote its products or services. These executives must analyze marketing reports and data (such as consumer feedback and sales reports) to ascertain their company's next steps and competitors' behavior.The executive vice president of marketing generally works in an office environment during regular business hours, although overtime may be required depending on the needs of the company. A senior vice president of marketing, or sometimes a vice president of marketing, can be promoted into an executive vice president of marketing position within their company.Companies generally look for individuals with extensive marketing experience for this position - often at least eight years of experience in marketing within the company's industry and/or at least eight years of experience in management. Most companies requires at least a bachelor's degree in marketing or a related field, and many also prefer a master's degree (such as a master's of business administration, or MBA). The executive vice president should have excellent communication and presentation skills, as well as proficiency with basic computer programs.

As an Executive Vice President EVP, Marketing with 9+ years of experience in Canada, your main responsibilities include:

• Develop and execute strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. Create and implement comprehensive marketing strategies to enhance brand visibility, attract new customers, and increase sales.
• Lead and mentor marketing teams, providing guidance and support to achieve departmental objectives. Take charge of the marketing department, offering guidance and support to team members to meet their goals and achieve overall departmental objectives.
• Collaborate with cross-functional teams to align marketing efforts with overall company objectives and initiatives. Work closely with other departments to ensure marketing efforts are aligned with the company's overall goals and initiatives.
• Monitor market trends, conduct market research, and analyze data to identify opportunities for innovation and growth.

For an Executive Vice President (EVP), Marketing, the following qualifications are required:

• Profound knowledge of marketing strategies and tactics to develop and execute comprehensive marketing plans that align with the company's goals and objectives.
• Proven leadership abilities to build and manage a high-performing marketing team, providing guidance, support, and mentorship to drive success.
• Strong business acumen and strategic thinking to identify market trends, analyze competition, and make informed decisions to maximize the company's market share.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders, fostering positive relationships and delivering impactful marketing campaigns.

The role of Executive Vice President EVP, Marketing is crucial in driving the marketing strategies and initiatives of an organization. With over 9+ years of experience in Canada, professionals in this role may consider exploring alternative positions. Here are four options to consider:

• Chief Marketing Officer CMO: A senior executive role responsible for developing and executing comprehensive marketing strategies across all channels.
• Director of Marketing Operations: A position focused on optimizing marketing processes, implementing technology solutions, and ensuring efficient campaign execution.
• Brand Manager: A role that involves managing and enhancing the brand image, developing marketing campaigns, and overseeing brand consistency.
• Digital Marketing Manager: A position focused on leveraging digital channels and technologies to drive brand awareness, customer acquisition, and engagement.

The Executive Vice President (EVP) of Marketing role in Canada is projected to experience significant growth in the coming years. With the increasing focus on digitalization and globalization, companies are placing greater emphasis on effective marketing strategies. Over the past 10 years, the demand for EVPs of Marketing has steadily increased, as evidenced by a rise in job postings and expanded responsibilities. As companies expand their operations and compete in the global market, the need for experienced marketing professionals to drive growth becomes paramount. With these trends in mind, the future holds promising employment opportunities for individuals seeking this position.