Description

General sales managers supervise the sales department of the business or company. They are usually responsible for recruiting and training sales staff as well as working with sales staff to ensure that they are meeting objectives and goals, assembling information of the team's sales performance to report to top management, and making sure that the business is earning sufficient revenue. Based on how big the company the general sales manager could be also responsible for marketing-related duties in general including strategizing or implementing effective strategies for sales.

A general sales manager job is not typically requiring an exact education level. However having a graduation certificate from a high school or GED is strongly recommended and having a bachelor's degree in a field like business could be advantageous. General sales managers typically requires at minimum 5 years worth of experience in sales and a of achieving or exceeding their sales targets. Management and leadership abilities are equally important.

General sales managers typically spends longer than 40 hours per week and frequently communicates with the upper management of the company. General sales managers typically serves as a link from the sales department to the other departments within the business.

Roles & Responsibilities

As a General Sales Manager with 9+ years of experience in India, here are some main responsibilities:

  • Lead and manage a sales team, setting sales targets, providing guidance, mentoring, and motivating team members to drive sales performance.
  • Identify and pursue new business opportunities, develop strategies to expand market reach, and establish relationships with key clients and partners.
  • Monitor and analyze sales data to identify trends, forecast sales targets, and implement strategies to optimize sales performance.
  • Develop sales strategies and plans, aligning them with organizational goals, and implementing tactics to achieve sales objectives.

Qualifications & Work Experience

Major educational qualifications required for General Sales Manager are:

  • A bachelor's degree in business or in a related field is essential.
  • To succeed in this position, you must have excellent communication skills as well as the ability to manage a sales team.
  • Experience in sales-related roles is an advantage.

Essential Skills For General Sales Manager

1

Sales Strategy

2

Leadership

3

Customer Relations

Skills That Affect General Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales Strategy

11%

Leadership

18%

Customer Relations

3%

Career Prospects

The role of a General Sales Manager is vital to driving sales growth and managing a sales team. With 9+ years of experience in the Indian market, professionals in this field can explore various alternative roles. Here are four options to consider:

  • Regional Sales Manager: A position that involves overseeing sales operations in a specific region or territory, developing sales strategies, and managing a team of sales representatives.
  • Business Development Manager: A role focused on identifying new business opportunities, building partnerships, and creating strategies to expand the company's customer base.
  • Key Account Manager: A position involving managing the relationships and sales activities of the organization's key clients, ensuring customer satisfaction, and driving revenue growth.
  • Sales Operations Manager: A role that focuses on streamlining sales processes, analyzing sales data, and implementing strategies to improve sales efficiency and productivity.

How to Learn

The projected growth of the General Sales Manager role in India is significant. According to a 10-year analysis, the job role is expected to experience a substantial increase in demand. This growth can be attributed to the expanding Indian market, which presents abundant opportunities for sales professionals. With the rise of e-commerce and digital platforms, the need for skilled sales managers has increased further. As a result, it is estimated that there will be a significant number of employment opportunities available in the future. Google's latest data points support this projection, making it a promising career choice in India with ample growth potential.