Contextual Marketing

The educational tools (such as Quizzes, Videos, as well as Workbooks) are available for free to browse through. If you'd like to be accredited, you can do additional practice exercises which require the purchase of a Pro and Enterprise HubSpot membership. Contextual marketing allows you can tailor your website to those who are the most important to your company. Through the Contextual Marketing certification you'll be taught how to design a web that is tailored to your customers' preferences and needs. The information in this certification is tightly tied to the people you're contacting and the way they're segmented. To make the most of this training you must have at minimum 500 people in your HubSpot CRM and be at ease using lead segmentation strategies. Additionally, you should have clearly defined buyer personas and specialized content that is specific to each phase in the buying process.