Customer Experience Design for Customer Success: Designing Great Customer Experiences

A strong customer experience strategy is a key component of businesses that provide great customer service. This course will teach you about the various components of creating a customer experience (CX). These include technology and objectives, data analysis, stakeholder insight, and data analysis. Understanding the key components of CX will make your strategy more successful. You'll first learn how operational CX views the entire company from a holistic perspective, taking into consideration multiple factors beyond just customer-facing. Then you'll learn how technological CX works to further customer-understanding through the use of data analysis and cutting-edge visualisation tech.

This course will explain how CX and CS differ. It will describe how CX includes the perceptions people have about a brand and how they interact with the organisation throughout the purchase cycle. This course also examines how CS builds lasting relationships that guarantee long-term customer loyalty. Learn how to define Customer Value Propositions, and why customers should choose your product or service.