Digital Marketing Specialization

Learn strategic marketing concepts and tools that will help you communicate your brand in the digital age. This Specialization covers a variety of topics related to the digital marketing environment. These include digital marketing analytics, search engine optimization and social media marketing. The Digital Marketing Specialization will give you a deeper understanding of the digital marketing landscape. You will also acquire new stories, concepts and tools that can help you create, price, promote, and distribute products and services digitally. This was the most popular specialization in 2016 according to enrollments. INC Magazine named Marketing in a Digital World as one of the 10 most popular online classes for professionals in 2015. This course was also ranked among the top five courses by multiple MOOC providers. The Digital Marketing Certificate was also the most sought-after certificate on Coursera 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Find out more information about admission to the program.