Digital Media and Marketing Principles

The Digital Revolution has wrought a dramatic shift in marketing communications. It also created new opportunities for businesses to reach consumers via smart, mobile, and social media technologies. This course will teach you about the impact of digital technology on marketing communication strategies. Understanding the fundamental processes of marketing communication, and the core features that make up new media technologies, will allow you to strategically choose the channels that best convey your message to the right audience at exactly the right time.