Fashion Management - Create Your Own Sustainable Fashion Brand

Develop and maintain a current and practical understanding of the fashion industry. You can increase your knowledge in many areas, whether you are new to fashion business or an expert in contemporary fashion markets.

To succeed in fashion management, you need to expand your knowledge and skills. The global fashion industry is worth $300 billion. It has many roles and markets. This ExpertTrack will help you to increase your knowledge and understanding of a number of key areas.

You'll learn about the key components of the fashion industry as you look at case studies from top brands. Learn more about fashion entrepreneurship and building your fashion brand.

Three perspectives will be offered to help you understand the current fashion business: the historical and anthropological perspective of fashion; established and emerging models of fashion business; and the consumer behavior perspective of fashion business.

These perspectives will give you insight and understanding into the current fashion market as both an entrepreneur or customer.

A wide range of skills is required for those who want to build a fashion brand. Fashion professionals need to be able to communicate digitally and have basic knowledge about the manufacturing process.

This ExpertTrack will teach you how to create a brand identity and how to make it work for your customers. Learn how to market a fashion brand, including how to communicate with your customers using social media and digital marketing.

The product development process is an essential part of fashion business. This section explains how to plan, develop and deliver a fashion product or collection.

The ExpertTrack will conclude with a look at the future fashion. This section focuses on two important areas: fashion entrepreneurship, and sustainable fashion.

You'll learn about the logistics of creating a sustainable fashion company and what it takes to become a fashion entrepreneur in the present and the future.

With a 30-year history of offering graduate programs in fashion design and management, the IFM has a strong understanding of the fashion industry.

This ExpertTrack's content was adapted from the Fashion Business microcredential. If you are interested in learning more, take a look to the microcredential. It offers smaller cohorts and tutor interactions as well as academic credit.