Getting Started With Google Analytics 360 walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. You'll learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll also gain insight into how you can benefit from reporting with BigQuery and native integrations with Google Marketing Platform products and Google Ad Manager. Throughout the course, we'll provide you with real-world examples to illustrate how you can leverage Analytics 360's features and integrations to drive performance and achieve your business goals. If you're new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.
This course covers Google Analytics 360 primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
