Hotel Management: Distribution, Revenue and Demand Management Specialization

Manage demand and maximize revenue by marketing hospitality services. This specialization covers all aspects of revenue management, distribution and hotel demand management. Learn how online travel agencies and intermediaries like e-commerce are changing the hospitality industry. You will also learn about tools and techniques that can help you market your services effectively and maximize revenue. Through a real-life case study, the final Capstone Project will assess the role of hotel branding in business success. You will be able to hear from top hotel executives about revenue, distribution and demand management issues during the sessions. Two of the most prominent Online Travel Agents will be interviewed to discuss how to maximize online business for your property. Duetto and SnapShot are two top hospitality companies and we have partnered to provide cutting-edge knowledge so that you can immediately become operational and up-to-date on industry trends.