Course Features
Duration
3 weeks
Delivery Method
Online
Available on
Lifetime Access
Accessibility
Mobile, Desktop
Language
English
Subtitles
English
Level
Intermediate
Effort
3 hours per week
Teaching Type
Self Paced
Course Description
Course Overview
Alumni Network
International Faculty
Post Course Interactions
Instructor-Moderated Discussions
Skills You Will Gain
What You Will Learn
Explore who gamers are and the principles that engage them in games
Apply empathy and persona mapping to get under the skin of your audience
Assess the use of gamification in creative communications
Investigate how to create authentic connections with different audiences
Target Students
This course is designed for creatives that want to tap into the power of gaming for their communications, marketing, and advertising
Whether you’re a brand builder, social media executive, or business owner, this course will guide you through how to harness gaming and use immersive storytelling to create a community for your customers