This class is a powerful and extensive one that teaches you all aspects of the logo designing process including how to use Adobe Illustrator to create amazing logos.
This class will teach you how to communicate with clients. We discuss what questions to ask clients before you start your logo design process.
We also apply our logos on mockups so that we can create polished presentations to our portfolio or to the clients for approval. We also discuss where to find potential clients through a step-by-step process.
We will be covering theory in this course. Stellar examples of each style are shown.
I will discuss the characteristics that make strong logos and show you how to use them in real-world companies. We cannot talk about logo design theory if we don't discuss the power of color. Let's take a look at the color psychology chart.
This section is for those who require a crash class in Adobe illustrator. We will review all the most commonly used tools throughout the class, including the width, shape-builder and offset path, as well as layering masks.
Then, we will walk through the entire process of creating a logo from scratch. We will learn how quickly to get our ideas onto paper and then transform those ideas into actual workable designs that we can present to clients. As we find the final concepts to present, we will walk through each step. We will create a moodboard in order to find the perfect color match and then finish our logo with the final touches.
The next section will dive deep into the golden logo ratio in logo design. This section will create the spiral of the golden golden ratio and the circles that correspond to it. We will also do several practice projects.
The logo is then completed to the end. We also create all sizes and variations that we will need to adapt it to any situation. We will also learn how to use photoshop to create polished designs. Then, we will use our downloadable file-export guide to find out how and why we send the files to our clients.
This section will cover portfolio building basics, as well as several places and steps you can use to find clients or get client referrals to help you build your design business.
This course contains a lot of downloadable resourcesncluding a Client Questioner Document, Logo styles and category cheat sheet, color wheel, color psychology documents, and a Finding Client's Resource. You can also file export, a cheat sheet on the golden ratio, a font paring guide, and many more!
This class is comprehensive but easy to follow for beginners. Some advanced topics are discussed later in the course.
This course is for designers who want to improve their logo design and presentation skills.
Are you ready to improve your logo design skills? Let's get started!
