Market Basket Analysis in Python

What do Amazon's product recommendations and Netflix movie recommendations have in common? Both use Market Basket Analysis, which is a powerful tool that transforms large amounts customer transaction data and viewing data into simple rules for recommending products. This course will show you how to perform Market Basket Analysis using the Apriori algorithm, standard and custom metrics, association rules, and pruning. Interactive exercises will allow you to strengthen your skills and make recommendations for small grocery stores and libraries, ebook sellers, novelty gift shops, and movie streaming service providers. Hidden insights will help you make better recommendations to your customers.