Professional Certificate in Digital Marketing Fundamentals

According to Forrester US Digital Marketing Forecast 2018-2023, digital marketing spending will exceed $146 billion by 2023. Learn how to position your business in the digital landscape and create a digital marketing strategy that will help you achieve your business goals.

This Professional Certificate will introduce you to marketing in a competitive market and help you understand how to apply it to online marketing. The topics covered include content marketing, web design, SEO/pay-per click (PPC), and many other topics.

This course will help you gain an understanding of digitalisation's impact on businesses as well as how to use new technologies to make your business more successful. Your new knowledge will be applied to your future marketing activities. You will create your own digital marketing strategy and plan that can achieve a set business goals.

This program is focused on skill development. You will learn from the best Edinburgh-based businesses like Innis & Gunn and The List. This will give you new digital and marketing skills and confidence to apply them in any setting.

Multiple choice quizzes will be used to assess learners on the verified track. You must score at least 50% in multiple choice questions to pass the course successfully and show that you understand digital marketing principles.

This program is for business owners, entrepreneurs, and those who are interested in a career as digital marketers. This program is suitable for anyone who wants to learn more about digital marketing and how it applies in a digital setting. You will receive a digital marketing strategy that you can use in your company or as part of your professional portfolio at the end of this certificate. You could be an entrepreneur or business owner looking to reskill or upskill in digital marketing techniques. Or you might just be new to the world of business and need to learn the relevant skills. If you are looking to make your enterprise stand out, this program is for you!