Course Features
Duration
15 hours
Delivery Method
Online
Available on
Limited Access
Accessibility
Mobile, Desktop, Laptop
Language
English
Subtitles
English
Level
Intermediate
Teaching Type
Self Paced
Video Content
15 hours
Course Description
Course Overview
Alumni Network
International Faculty
Hands-On Training,Instructor-Moderated Discussions
Case Studies, Captstone Projects
Skills You Will Gain
What You Will Learn
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Explain limitations and risks of qualitative research
