This comprehensive LiveLessons will give you all the knowledge and skills needed to become a search engine marketer. You will learn how to address all issues you might face and how to implement timeless strategies to deliver superior long-term results. You will learn how to
Identify and leverage new search engine marketingopportunities arising from social media
Align search engine marketing to your company's evolvingstrategic goals and tactical goals
Implement programs that drive sustainable improvements--notcounterproductive quick fixes
Optimize your Web site search programs systematically
Largesites present unique marketing challenges.
Make monthly scorecards and use them for improvement
Give effective guidance to content designers and developers in a language they can understand
Automate checking and reporting on every page of your site
Optimize your content and choose effective target keywords to attract links
Make the most of Google, Yahoo! and Live Search and the latest specialized and local search tools
Site-wide success rates across multiple technologies and systems can be measured
Avoid hiring the wrong SEO consultant and hire the right one
Search Engine Marketing, Inc., LiveLessons will help you to define your SEO/SEM goals, create a best-practices plan, and then implement it flawlessly.
