Be the Best in Digital Marketing with this Google Course

Ajit Kerle

06 April 2023

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Course Overview

Learn the basics with this free Fundamentals of digital marketing course by Google, accredited by the Interactive Advertising Bureau (IAB), Europe and The Open University. There are 26 modules to explore, all designed by Google trainers and jam-packed with practical exercises and real-world examples to help you convert knowledge into action.

On course completion, you will be able to download your digital marketing certificate from the landing page. There is also a progress indicator on this page to show you how far you have come and what modules have to be completed to earn your certificate

"The skills learnt in this free course by Google, are useful for those involved in digital marketing and product presentation."

- Ajit Kerle

Course Structure

There are 26 modules which approximately takes 40 hours to complete. It is an advanced and self-paced certification course which covers how to build web presence and build an online business strategy. Video tutorials are provided, which can be referred to as per need. It is a recognized certification course that will definitely add value to your resume.

You will get to learn the fundamentals of digital marketing that will help you grow your business and career in the digital era. Obtaining certification demonstrates to employers that you have a thorough understanding of the fundamental concepts of digital marketing. You can also include the qualification in your CV and easily add it to your LinkedIn profile. You will learn new skills with the short video tutorials, then put your knowledge to the test with a quick quiz.

Insider Tips

To get the best out of this course, I have included some important tips that you might find useful.

Make Notes

Maintain your own notes and delve deeper into the topics through the notes provided. Do your own research for the topic and try to make use of it in your projects.

Assessment

After every module, there is an assessment which can be attempted a maximum of 30 times.

Learning Cohort

Being a part of a cohort can help you connect with others in your industry. Meeting others in person may lead to new opportunities and assist you in expanding your network.

Final Take

I am a backend developer trainee involved in building software products. The skills learnt in this course are useful for marketing and product presentation. It covers the fundamentals of online business, measurable web traffic, selling products or services online.

This course is very useful for SEO and driving campaigns, marketing products and personal networking. It is a great way to get a break in digital marketing.