An Introduction to Consumer Neuroscience & Neuromarketing

What are our choices as consumers? How do our first responses to these questions predict the outcome of our final decisions? These unconscious processes are often not visible in reports. This course will give you an overview of some the best methods used in neuromarketing and consumer neuroscience. Learn about the different methods and their meanings. Learn about brain mechanisms that influence consumer choices and how you can stay informed. This course provides an overview of current and potential uses of neuroscience in the business world.