Branding: The Creative Journey Specialization

This specialization is designed to make branding concepts more accessible to all learners and to teach them how to analyze and apply all relevant concepts using the wide and varied toolkit of branding. This Specialization provides the tools you need to be able understand brand behavior and understand brand language. It also teaches you about rational and emotional aspects of brands. It also aims to help you understand the language used in images. It is difficult for brands to make sense of the volume of audiovisual content that we are receiving today. It teaches how to understand branding efforts within the context of customer experiences. When creating brands, we must think strategically. Branding is all about conversation and co-creation between customers, audiences, and users. Relevant is how people perceive and experience the brand. Brands are the brand's story, personality, and culture; they are the intangible elements that make it.