You're either a veteran of social media marketing or a complete novice to digital marketing. The six-course program was developed by Aptly digital marketing professionals and Facebook marketers. It includes a relevant curriculum that prepares you for a role as a social media marketer. After an introduction to social media marketing and the major platforms, you will learn how to create and manage social media accounts, as well as how to build your online presence and post. You will learn how to create and manage social media advertising campaigns and how to analyze the results. After completing the program successfully, you will be awarded both the Coursera Certification and the Facebook Marketing Associate Certification. This certification is a proof of your abilities in social media marketing as well as the use of Facebook Ads manager. You'll be able to access the Facebook Certification Career Network once you have earned your Facebook Certification. This job search platform connects Facebook Certified professionals and 60+ top employers that have committed to sourcing talent via its certification programs. Once you have completed the course and passed the exam, we will provide the link. This specialization can also be offered in Spanish, Portuguese, or Arabic.