How to Get Started in eCommerce

Learn the basics of eCommerce and get started with online retail

eCommerce is growing at an unprecedented rate. It's a very exciting industry with lots of potential and opportunities.

This course will give you a basic overview of eCommerce and how to get started in the industry. You'll learn everything you need about eCommerce, including how to structure your business and where to start selling.

Explore the five most popular eCommerce business models

You'll learn five business models that are commonly used in eCommerce and their pros and cons. You'll also learn about trends and areas of focus in eCommerce to help you adapt to achieve the best results.

Learn the frameworks to succeed in eCommerce

It can be overwhelming to build an eCommerce store. There are many decisions to make. It's essential to have a framework that allows you to manage the entire process in a logical manner.

You'll discuss what makes a good framework. This will include topics such as goals, strategies, policies, tools, and more. You'll also discuss the 9Ps, 4Cs, and 5Cs of eCommerce when creating your framework. These are useful tools to ensure you address all key decisions in a coherent manner.

Compare different platforms to develop your business

The most important decision you will make in your eCommerce journey is which platform you use to set up your online shop and sell online. There are many eCommerce platforms that offer exceptional capabilities, such as BigCommerce and Shopify.

This course will help you identify the right platform for your business and what makes it good. You will then compare and evaluate different platforms and examine the role of marketplaces such as Etsy and Amazon in eCommerce.