Hands On Training

Introduction to Connected Strategy

The Wharton School of the University of Pennsylvania

via

edX

Course Features

Duration

6 weeks

Delivery Method

Online

Available on

Limited Access

Accessibility

Mobile, Desktop, Laptop

Language

English

Subtitles

English

Level

Intermediate

Effort

4 hours per week

Teaching Type

Self Paced

Course Description

In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.

Course Overview

International Faculty

Post Course Interactions

Instructor-Moderated Discussions

Skills You Will Gain

Prerequisites/Requirements

Familiarity with basic business concepts

What You Will Learn

You will explore the impact of connected strategies on business opportunities.

You will gain knowledge on various types of connected customers and producers.

You will learn how technology has revolutionized customer connections.

Course Content

Expand all sections

Module 1: Disruption in Sleep Medicine

Module 2: Five Different Customer Experiences

Module 3: The Connected Producer

Module 4: Deconstructing Your Connected Strategy

Course Instructors

Christian Terwiesch

Andrew M. Heller Professor of Management at The Wharton School of the University of Pennsylvania

Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in and the chair of Wharton’s Operations, Information, and Decisions d...

Nicolaj Siggelkow

David M. Knott Professor of Management at The Wharton School of the University of Pennsylvania

Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management and the former D...