IPL Digital Marketing

In today's Digitally dominating world the power of the consumer to affect the image and value of a brand has exploded. To combat this decentralization, businesses across the world have devoted a lot of attention to improving their engagement with customers through digital platforms. This course is designed to provide an understanding of the basics about digital marketing the new customer journey, brand and the digital marketing funnel. The topics covered in the course are examined from a marketing perspective.