Leadership Through Marketing

Attracting and keeping customers is key to any organization's success. While the basic marketing strategies are familiar, digital technology has given customers the ability to create value for themselves and their data. This has revolutionized the way that organizations can attract and retain customers. This course will teach students how to identify and create value for empowered customers, devise strategies that give an edge over competitors, and use data science skills to improve leadership, allocate resources, and face this challenging environment with confidence.