Management
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Hands On Training
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Market and Competition in Pricing Strategy

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Course Features

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Duration

12 hours

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Mobile, Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Beginner

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Teaching Type

Self Paced

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Video Content

12 hours

Course Description

You may not be maximising your revenue if you don't consider what your competition is charging. You can improve your margins and price by spending time analysing the market. This course will teach you how to implement market-based pricing. Learn how to influence, predict and respond to pricing decisions of your competitors. This course was developed at the Darden School of Business, University of Virginia. It is led by top-ranked Darden faculty members and Boston Consulting Group global price experts.

Course Overview

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Hands-On Training,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

What You Will Learn

How to leverage competitor pricing models and knowledge of the product lifecycle to price products

How to utilize game theory to influence market pricing

Market and competition applications in product pricing

Strategies for price discrimination in competitive markets

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