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Post Graduate Certificate in Digital Marketing

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Course Report - Post Graduate Certificate in Digital Marketing

Course Report

Find detailed report of this course which helps you make an informed decision on its relevance to your learning needs. Find out the course's popularity among Careervira users and the job roles that would find the course relevant for their upskilling here. You can also find how this course compares against similar courses and much more in the course report.

Course Features

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Duration

36 weeks

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Advanced

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Effort

12 hours per week

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Teaching Type

Instructor Paced

Course Description

This industry-wide transformation has created a strong demand for skilled marketers. What does this all mean for you? This means it's the best time to acquire the skills that have the greatest commercial impact for employers.

  • Content Marketing
  • Customer Experience and Engagement: Campaigns, Conversations and Conversions
  • Marketing Automation
  • Marketing Experimentation & Analytics
  • Social Media Marketing
  • Search Engine Optimization (SEO), and Search Engine Marketing.

Participants will receive a digital certificate of completion from Kellogg Executive Education upon successful completion of the program. To obtain the certificate of completeness, participants will need to be assessed in nine content areas.

Course Overview

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Live Class

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Job Assistance

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Human Interaction

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Personlized Teaching

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International Faculty

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Case Based Learning

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Post Course Interactions

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Case Studies,Hands-On Training,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

8+ years experice in Digital Marketing

What You Will Learn

Develop high-impact advertising strategies on social media using content that you will plan, create, and promote

Engage with career-focused webinars and assignments designed to further your professional development in digital marketing

Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer

Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation

Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads

Target Students

Directors, AVP, Senior Manager Marketing

Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement

Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program

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