Radio and Podcast Marketing with Advertising Week

Audio marketing is a strategic avenue for all brands, big and small. With podcast advertising available on the rise and radio advertising still as lucrative as ever before, it's a great option for branding.

This two-week course will teach you how to run successful radio and podcast marketing campaigns by using case studies from companies that are experts in audio marketing.

Marketers today have a valuable skill: identifying the best marketing content for radio and podcasts is a must-have.

This course uses examples and insight from brands that have succeeded to help you determine which type of audio marketing is most effective for your organisation.

Autoglass will share how it identified a need and transformed its radio ads. Garnier will discuss why it partnered with KISS FM in launching a new product.

This course provides a wealth of information and tips to help you find the right place to try your content creation, as well as which tools and techniques to use when creating your audio content.

You'll be able to access interviews from Spotify, Zendium and other companies. This will allow you to discover how everyday products, such as toothpaste, can have an impact on an audience through a strong audio marketing strategy. Also, find out what data and information Spotify offers marketers who use its platform for audio ads.

The course will help you identify the right audio marketing format for your organization, from radio ads to branded content, and empower you to use customer insight to create a targeted audio content marketing strategy.

CPD Certification Service was founded in 1996. It is the most independent CPD accreditation agency that operates across all industry sectors.