Retail Management - Merchandising, Distribution and Marketing

This course introduces you to retail merchandising. We discuss the different ways to determine price points and examine the manufacturer-suggested retail price (MSRP). We then study visual merchandising and the principles of display design, which are essential to attract customers. We also explore the flow of goods and services. We define ‘retail marketing’ and study its ‘4 Ps’: product, price, place and promotion. The course describes the ‘linear communication’ model and outlines the four important characteristics of retail communication tools. We study merchandise planning, inventory management and assortment planning to help you calculate how much stock to buy. A solid understanding of retail merchandising and marketing will attract customers to your store. This course guides you through the proven principles and practices that can boost sales and your brand. Whether you are a business owner or manage a retail store, this course can launch you to new heights so sign up to invest in your future.