A Digital Designer is a creative specialist who works with digital tools and programs to create designs. Before entering the field, they usually receive specialized training and education.Some titles for Digital Designer are:<ul><li>Creative Designer: They are design experts who use design software tools to create eye-catching advertising, logos, and other marketing materials for their clients.</li><li>Graphic Designer: They use various forms of technology to create useful, meaningful, and functional visuals.</li><li>Visual Designer: They collaborate with clients to assess their marketing plans, advertising initiatives, and company or product branding goals and ideas.</li></ul>

The Digital Marketing industry is booming and is expected to grow at 27% by 2020, surpassing the 17,000 crore mark. India had approximately 697 million internet users in 2020, which is expected to increase to over 970 million users by 2025, calling for new Designers to bring new visuals. Digital Marketing offers numerous career opportunities. According to the top job portals in India, there will be 60-65 million Digital jobs available by 2025. Currently, there are approximately 3,01,062 jobs listed on Naukri, 69,119 on Monster, 2,56,234 on Shine, and 2,72,321 on Timesjobs.

How to Learn

Some roles and responsibilities of a Digital Designer are:<ul><li>Working with the e-commerce and marketing teams to ensure that all designs are consistent with the brand's image while meeting usability and website standards and verifying design and content consistency across all company platforms.</li><li>Analyzing product positioning and online marketing content to identify areas for improvement and collaborating with the IT department to ensure that new content is implemented smoothly.</li><li>Designing, creating, and managing interactive online content such as email templates, social media, promotional artwork, and educational ebooks. Creating project briefs and presenting design concepts to all relevant stakeholders.</li></ul>

Roles & Responsibilities

Average take home Salary for a Digital Designer in India is around ₹448000 per year

Salary Breakup

A digital designer's duties vary heavily depending on their company's field. For example, if the digital designer works for a web design company, they will likely spend their days working in PhotoShop and DreamWeaver, creating  web pages. If they work for an animation studio, they might design and animate characters. If their company's specialty is marketing or public relations, they might design brochures, business cards, or media kits. Freelance digital designers may also work across a variety of mediums.

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Digital Designer

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