A Visual Merchandiser performs in retail and creates eye-catching store displays using innovative visual concepts. They also keep current trends in mind to ensure that their products remain relevant to customers.Some titles for Visual Merchandisers are:<ul><li>Visual Coordinator: They develop design themes, collaborate with marketing teams, research design and lifestyle trends, source props, assemble visual displays, and evaluate the visual impact of displays.</li><li>Visual Specialist: They train and instruct users on using video conferencing equipment and related audio-visual equipment such as laptop presentations and room integration. </li><li>Brand Merchandiser: They are professionals who assist businesses in increasing sales and profits. They ensure that retail and online stores have the right products in the right quantities.</li></ul>

By 2020, the Merchandiser / Retail sector is expected to double from USD 600 billion to USD 1 trillion. Despite the steady rise of e-commerce, the offline Retail industry, which includes both large players/chains and small brick-and-mortar stores, has held its own and is expected to grow at a 10% annual rate, putting India ahead of China by 2025. The Indian Retail Industry is worth $180 billion and accounts for 10% of the country's GDP (gross domestic product). It is expected to grow at an annual rate of 11-12%. India is ranked sixth in the world in retail development, with each metro expected to have 1000 - 1500 stores by next year. Around 60% of these will be in fashion and lifestyle, with Visual Merchandising being a key area.

How to Learn

A Visual Merchandiser's roles and responsibilities are:<ul><li>Investigating lifestyle and design trends to inform the visual merchandising strategy, monitoring and accounting for the time and workforce required to build and stock store displays, and communicating this information to management.</li><li>Creating visual guides that instruct retail branches across the country on how to build out and design visual merchandising areas of the store, as well as communicating with the marketing team to establish strategies and design concepts for seasonal product launches and displays.</li><li>Maintaining polite and friendly relationships with all stakeholders to uphold the reputation and promote activities, as well as identifying and examining market trends and rival company promotions to maintain optimum product displays.</li></ul>

Roles & Responsibilities

Average take home Salary for a Visual Merchandiser in India is around ₹1151400 per year

Salary Breakup

Merchandising is an essential component of advertising, marketing, and sale. A visual merchandiser designs, develops, and implements the visual look of a retail store and the merchandise being sold. The size of the store affects the scope of  the merchandisers' responsibilities, but they usually oversee visual display, inventory management, and training employees on merchandising.

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Visual Merchandiser

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