Business managers of eCommerce/web are accountable to research industry trends and analysing these trends to offer strategic business advice to the company. The primary goal of an web/ecommerce business managers is to help create and implement their company's eCommerce strategy and to offer continuous improvement and solutions for their website. The individuals in this position typically are accountable to the vice-president of marketing. The day-to-day duties of an eCommerce/web business manager are to develop and implementing strategies for branding development, budget planning and management, in addition to developing and monitoring important performance indicators. They also have the responsibility of making sure that all information on the internet is accurate and up-to-date as well as ensuring the presentation and display of merchandise within the eCommerce market is high-quality. The position is usually full-time, however it is possible to work additional hours when deadlines are approaching or emergency situations arise. The majority of the time is spent at the office, although certain travel outside to locations of customers may be necessary. The positions of eCommerce/web business managers typically require an undergraduate degree or equivalent. An undergraduate degree from sales, business marketing management, sales or any related field is preferable as is previous experience in eCommerce marketing is essential. A high level of organizational skills and multitasking are essential, as is an understanding of standard image as well as design programs is an advantage. Managers must have excellent skills in time management and be capable of working on several projects simultaneously. Excellent oral and written communication abilities, attention to detail and the ability to work in a team are desirable.

The role of Business Manager, eCommerce/Web in India is projected to witness significant growth in the market. Over the past 10 years, this job role has experienced an upward trend, reflecting the expanding online business landscape in the country. With the increasing adoption of digital technologies and the eCommerce industry's rapid growth, the demand for skilled professionals in this field is expected to surge. The future looks promising for individuals aspiring to work as Business Managers in eCommerce/Web, with an abundance of employment opportunities anticipated to be available. These projections are based on Google's latest data points on the Indian market.

How to Learn

As a Business Manager, eCommerce / Web with 0-3 years of experience in India, your main responsibilities are:<ul><li> Coordinate and execute online marketing campaigns, including social media, email marketing, and content creation, to drive traffic and increase brand awareness on the e-commerce platform.</li><li> Conduct market research to identify trends and customer preferences, and use the insights to optimize product offerings and improve the user experience on the website.</li><li> Collaborate with cross-functional teams, including IT, sales, and customer service, to ensure seamless operations and resolve any technical or operational issues that may arise.</li><li> Monitor and analyze key performance indicators KPIs such as conversion rates, website traffic, and customer engagement metrics, and use the data to identify areas for improvement and implement strategies to enhance performance.</li></ul>

Roles & Responsibilities

Average take home Salary for a Business Manager, eCommerce / Web in India is around ₹297950 per year

Salary Breakup

Business managers of eCommerce/web are accountable to research industry trends and analysing these trends to offer strategic business advice to the company. The primary goal of an web/ecommerce business managers is to help create and implement their company's eCommerce strategy and to provide constant improvements and solutions to the website. The individuals in this position typically are accountable to the vice-president of marketing.

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Business Manager, eCommerce / Web

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