Pay-Per-Click (PPC) Manager

Pay-per-click (PPC) managers are accountable for driving traffic to company websites via search engines like Google, Yahoo, and Bing. SEO or Search Engine Optimization (SEO) tasks could also be a part of the job that involves the creation of keywords that people can use in search engines, and employing strategies to boost the visibility of companies on search engines and drive more traffic to their sites.

They often collaborate with design and marketing departments to design advertisements that will entice users to click them, and then be directed to the site; their success in this field can be determined by the number of clicks that are generated by different campaigns. PPC managers also conduct analysis and collaborate with an analytics team to identify which strategies were effective and how they could be improved. Certain analyses are conducted in real-time, and adjustments may have to be implemented quickly in order to achieve optimal outcomes. It is crucial that managers are aware of the most recent developments in their field, so that strategies can be regularly updated. Directly interacting with customers conducting consumer-testing, surveys and other tests could also be a an element of their task.

Experience of a few years in a similar job and the ability to be certified of Google AdWords may be required to be considered for this job, although certain entry-level positions and internships might be available. Certain positions might require an undergraduate degree in computer science or in a related area.

Within the context of the Pay-Per-Click (PPC) Manager, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.

• Conducting keyword research using tools like Google Keyword Planner to identify keywords that are relevant, high traffic volume, and cost-effective for campaigns.
• Creating, optimizing, and managing PPC campaigns, including ad groups, ads, and bidding strategies across various platforms like Google Ads, Facebook Ads, and Bing Ads.
• Monitoring campaign performance regularly through platforms like Google Analytics, identifying trends, and optimizing campaigns to meet targets.
• Creating regular reports to track campaign progress, including metrics like click-through rates (CTR), cost per click (CPC), and conversion rates. Providing insights to the team regarding the performance of the campaigns.

Major educational qualifications required for Pay-Per-Click (PPC) Manager are:

• BA/BS in Marketing, Digital Media or another related field.
• Professionally certified in Google Ads is preferred.
• Experience in data analysis and report writing.

If you're looking for alternative roles that you can consider, here are some options you may want to explore:

• Digital Marketing Coordinator: Ideal for someone who is interested in managing multiple channels and campaigns, this role involves assisting in the planning and execution of digital marketing strategies, including email marketing, social media, and PPC.
• Marketing Analyst: For those who thrive on data analysis, a marketing analyst role may be a great fit. This position involves monitoring and analyzing marketing campaigns, as well as providing insights and recommendations to optimize performance.
• Search Engine Optimization (SEO) Specialist: This role involves optimizing website content and structure to improve organic search performance. It's a great position for detail-oriented individuals who are interested in improving website visibility and user experience.
• Social Media Manager: If you're interested in building and managing brand presence on social media, this may be the role for you. Social media managers create and execute social media strategies across various channels, including Facebook, Instagram, Twitter, and LinkedIn.

The Pay-Per-Click (PPC) Manager role in India is projected to experience significant growth in the market. Over the past decade, there has been a steady increase in demand for PPC managers, with a year-on-year growth of 35%. As the digital landscape continues to evolve, there is a greater need for skilled professionals who can drive targeted traffic to websites and increase conversions. The job outlook for this role is positive, with an estimated 3000+ job opportunities available in the next few years. With Google's push towards automation, there is also a growing need for PPC managers who can leverage AI and machine learning to deliver outstanding results.