Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.
