Advanced Personalization with AMPscript in Salesforce Marketing Cloud

Personalization leads to higher open rates and click-through rates. This course, Advanced Personalization using AMPscript with Salesforce Marketing Cloud will give you a working knowledge about how to create AMPscript in Marketing Cloud. It will also allow you to develop advanced personalization use cases.You'll first explore advanced AMPscript and the types of personalization possible.Next, we'll look at a use case for AMPscript to create a product recommendation.Finally, you will learn how to create a coupon selection case using AMPscript.After completing this course, you will have the knowledge and skills to create advanced AMPscript customized.