Conducting Methodical Guerrilla User Research

Jaime Levy, UX strategy expert, says that guerilla user research is what you do when your product idea needs to be tested with potential customers (end users) and you don’t have the budget or time for traditional methods of user research like focus groups or surveys. This course, number four in Levy’s five-part series on UX strategy, provides detailed instruction on how to conduct guerilla research that is cost-effective, quick, and accurate in terms its ability to validate or invalidate your product's value proposition.

Jaime Levy, a UX strategist, designer, has over 25 years of experience in making things interactive and profitable for clients such as Sony, Honda, Cisco Systems, and Honda. JLR Interactive, a Los Angeles-based UX strategy company, is her home. She also teaches UX design at the University of Southern California.