How to Create and Implement a Business Strategy

This ExpertTrack is a ten-week course designed for students and business managers who want to enhance their knowledge of strategy implementation and business modeling. Throughout the course, participants will gain a broader understanding of business strategy and learn how to utilize powerful strategic models. The focus will be on analyzing the complexity of the business environment, as well as assessing internal resources and strategic capabilities. These theoretical concepts will then be applied in practical scenarios.

Participants will also learn how to assess and select the most strategic options for internal and external auditing using techniques such as SWOT analysis and PESTLE analysis. The PESTLE framework examines key factors including Political, Economic, Technological, Legal, and Environmental aspects. This ExpertTrack aims to provide valuable insights to improve overall business performance.

The course covers a wide range of topics including value chain analysis, macro analysis, and macroeconomic modeling. Participants will be introduced to tools like the BCG Matrix, which can be utilized for various aspects of strategic management including international strategy, corporate strategy, diversification, and business strategy.

Additionally, participants will learn how to conduct competitive analysis and gain insights from successful businesses in order to grow their own ventures. The course emphasizes the importance of viewing competitors as stakeholders and leveraging their strategies to achieve business growth.

Throughout the ExpertTrack, various assessment methods and teaching approaches will be utilized, including individual assignments and group discussions. Participants can expect a comprehensive learning experience that fosters strategic thinking and encourages practical application of concepts.

Overall, this ExpertTrack offers valuable knowledge and skills in strategy implementation and business modeling for individuals seeking to enhance their strategic management abilities.