Introduction to Marketing

This marketing course is designed to provide a comprehensive understanding of the fundamentals and tools required for successful marketing in today's global economy. It covers key topics such as market research, pricing strategies, integrated marketing communication, and social media strategy.

The marketing faculty at the Sauder School of Business is highly regarded for its award-winning instruction. This course offers a marketing perspective on complex business and organizational challenges, as well as guidance for making holistic decisions that align with company and customer goals.

Whether you're new to marketing or have some experience, this course is open to all interested. It provides a solid foundation in marketing management and will equip you with the knowledge and skills necessary to excel in this field.

By taking this course, you will gain a deeper understanding of market research and its importance in shaping marketing strategies. You will also learn effective pricing strategies to maximize profitability. Integrated marketing communication and social media strategy will be explored to help you effectively reach and engage your target audience.

Overall, this course offers a comprehensive introduction to marketing that will benefit individuals seeking to enhance their marketing knowledge and skills. Whether you're a marketing professional or looking to enter the field, this course provides valuable insights and practical tools for success.